I had a recent email exchange with someone who really wants to be successful online but is currently stuck behind a little fear (which is natural by the way), and seeking out bad press about the industry as a source of advice. As Robert Kiyosaki posted just yesterday on his Facebook page “Your mind ultimately is your greatest asset. So be very careful of what kind of advice you put in it and who gives you that advice”. What I find, and I am sure many marketing mentors will agree – those who complain are often those who are not following `good’ advice and taking ACTION. They sit there and expect an internet marketing business to miraculously appear or be done for them. If that’s you – then perhaps take up gardening. It will be a lot more rewarding.
How many times have you heard the statistics that 97% of people fail while only 3% of people actually succeed and earn a living in this industry? Well it’s true – because 97% aren’t willing to do the work consistently or actually honest with themselves about their `activity’ – be it online or offline.
I’m pretty sure that you’ve heard that statistic over and over again, but you still may wonder how to position yourself as part of the 3%.
When you take inventory of those that are successful, and tend to have a presence online, and give you the impression that they are “everywhere”, you will notice a few common enominators that may reveal how to become a part of the 3%.
So what REALLY makes the difference? I’ll share them with you today so you can begin to alter what you do and how you do it, and eliminate your chances of being in the failing 97%!
1. They are Consistent in their marketing efforts.
One of the most important aspects of Marketing period, is being consistent.
It’s very hard to get people to take you seriously when they can’t predict when you’ll show you or not.
Just like a child that expects a parent to be there to pick them up every day after school, so to does your audience expect you to be there daily with the information and pick up me up content and resources that keep them coming back for more.
In order to attract people to your services or products, you must prove to them that you are someone that they can rely on and can trust.
Major marketers have this skill down packed. You can probably assume that they have a calendar for their business, with a list of daily and weekly activities that they partake in to keep their marketing efforts alive.
If you want to begin performing like the 3%’ers, then you’ll want to begin establishing a calendar of activities that you’ll commit to, and be sure to put them in place!
2. They understand and know their audience, whom they’re marketing to and what they want.
A disturbing known fact about the 97%’ers is that they have no clue who they’re actually marketing to. They may take time to write articles, shoot videos and write blog posts, but 9.9 times out of 10, if you were to ask them who their target market is, they’ll probably decline to answer the question because they simply don’t know!
Knowing your audience, knowing what their challenges are and how to address them is critical if you truly plan on succeeding.
It makes your writing efforts so much easier and allows you to immediately connect your offer with the needs your market has.
Before doing more marketing, take into consideration the following questions:
Who is my target market?
What are they struggling with?
What is it that they want?
How can I give it to them?
3. They have a diverse marketing portfolio.
Using only one method to market your business is like posting an ad in a newspaper, doing nothing else, and sitting back for months on end hoping that your phone will ring.
You must get out there and begin using diverse marketing methods for your business, incorporating things like Pay Per Click ads, Solo Ads, Article Marketing, Video Marketing, Writing Squidoo Lenses, Hubpages, Forum Marketing and of course Social Media Marketing.
I will say that you don’t want to probably do them all, but pick 2-3 to start out, while creating a consistent plan of action on how you’ll implement them weekly, then begin adding one more as you’ve mastered the others, to gain additional exposure from a new audience!
4. They outsource and delegate!
Outsourcing and delegating is soooo important to your business that I can’t emphasis it enough. With so much to maintain in the Internet Marketing world, one can grow weary and get burned out pretty quickly if they don’t get help with those areas that are extremely time consuming and often very challenging.
The 3%’ers have mastered the art of handing things over to people who are more skilled and trained than they are. The key is in discovering what it is that you do best, and what makes you money and focus solely on those things while handing over the rest.
Outsourcing can be fairly inexpensive, sometimes even averaging around $2 per hour (depending on expertise and location of your contractor). Either way, it’s more affordable than most people realize and should be factored into your monthly expenses as a “necessary expense”.
To start out delegating the more important tasks that you may fear letting go, you can start using Private Label Rights Writers who will create your content for you while you have the freedom to put your name on it and take the credit.
Outsourcing article writing is also an inexpensive to start out. It’s a great way to begin to free up your time to focus on more critical areas that really need your attention – but just ensure you are keeping quality and focus of your articles consistent with your audience.
5. Get involved with a community of Success! (Find your mentor/s)
For the MLM and Network Marketing industry, a great place to start is with MLSP. MLSP is a great system designed to not only promote and Internet Network Marketer/MLM business but also actually TRAIN you and your prospects. The system itself provides you with plenty of material to promote and incorporate in to your marketing e.g. FREE training, plus marketing webinars, swipe copy and affiliate training products. Amazing community online with up to the minute training and techniques.
For Internet Marketers, Niche Marketers, Network Marketers or Affiliates, join us at the Six Figure Mentors for a comprehensive training and marketing portal, with online community and weekly calls and training webinars (at UK friendly times). I am an Elite Inner Circle mentor – and would be happy to welcome you. This is the cutting edge arena for online marketers. We teach and train what’s working now – and how to position yourself in the high ticket income niche.
As you can see, becoming a part of the 3%’ers isn’t that far out of reach. It just takes you making a few small changes and tweaks to what you’ve been doing, and you’ll discover that you’re well on your way to dominating your niche, succeeding in your efforts while finally making a decent income doing it.
To learn more tips like these, visit my website at www.AnnaRoffey.com, and you can get other tips and insider secrets that will turn your business around!
To Your ABSOLUTE Success,